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A lot of churches and organizations are very eager to jump into the ‘social media fray’ and find ways to connect to today’s generation, but get stumped when, after the initial rush and success, they seem to stall and/or go backwards. Why does this happen? It’s actually a lot simpler that it seems, and here […]

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Check out the first 2 parts here. 10. Write your content for real people. Remember that while SEO is important, if you just stuff in keywords to “get found,” the real people who find you won’t be able to read what you are saying. Search engines are smart and can tell if you just added […]

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Learn more about good content habits by checking out part 1. 3. Constantly monitor site content to make sure it is up to date. Keep a record of any dated material you put on the site and the expiration date and remind yourself to remove them after they’ve happened. 4. Make content relevant to the […]

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To overcome these common problems, you need to create a better type of content. So to counter the thirteen problems here are thirteen solutions. Make important information easy to find with clear navigation. Content should be straightforward and make sense. With navigation elements and on-page layout, the user should be able to easily identify the […]

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Conveying current, accurate, and relevant information in engaging ways is crucial for a successful web presence. Content is probably the most important aspect of creating an effective web presence. All the other elements determine how and if users will engage your content. Once they get to that content, make sure those visitors are converting into […]

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